The logo quest The quest to create a logo was a thrilling part of our journey. Logos are often the first things that catch our eyes when we visit a homepage. A logo influences the image that potential customers deve...
Give it to them and wait With the release of our web page on the 18th of July, we also started to hand out a version of the tape, which we consider ready to share with selected riders for testing. You might have seen them pop...
Test and learn Testing is essential for making sure the tape is doing what it supposed to do. The only thing we had to figure out is ‘how' to test. So what is the best way to do this? Riding it of course. Thomas and...
Welcome to Smålands Band Smålands Band is our partner in crime for developing and manufacturing The Tape. The company lies 30km outside our headquarters in Jönköping in a small town called Skillingaryd. It is one of the few t...
Product requirements The title of this blog post sounds bit stiff and technical but it is quite crucial to deal with this topic when you create a new product. Jan has some experience in hardware product development due to...
The name quest How hard can it be to come up with a good name? Quite hard as it turns out... Little did we know how many things we had to consider! Some things we learned: Our name should reflect the nature of the p...
How it all began Hi there, thank you for checking out our blog and showing interest in our journey! It all started in April 2020 when Thomas asked me what I thought about fabric handlebar tapes. I remember saying some...